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My tweets

  • Mon, 21:10: An ad begins "In the battle against compromise, the fully loaded Mazda3 never makes you pick sides." Parsing this hurts my brain.

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vinaigrettegirl
Oct. 22nd, 2010 09:24 am (UTC)
hypothesis (A) we all battle against compromise in our lives [subtext = real men don't ever compromise]
hypothesis (B) the car is everything you could possibly want, you need not accept a compromise on this one

therefore Mazda is on your side in the great life battle, and in choosing a Mazda you are not forced into the ranks of compromisers.

Which is certainly, as you say, bullshit, but also may be a lie, because maybe the car isn't all that great and so much so you are forced to choose, after all.

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oxfordhacker
Drifting in and out of consciousness

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